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lfc tv
One of my favourite briefs whilst working on a freelance placement for Sky was the 2019 pre-season campaign for LFC TV. An à la carte TV channel primarily and solely for Liverpool FC fans.
The campaign featured a tri-fold direct mail leaflet which targeted Liverpool fans in a bid to get them to subscribe to the channel during pre-season and beyond. Other work also consisted of various press ads, social media images and targeted emails - my favourite one can be seen at the bottom of this page.
![Mockup_3.jpg](https://images.squarespace-cdn.com/content/v1/59b66f382278e7557ed37fb9/1566845179507-9CBKNV3ZJTZNMW8GNONZ/Mockup_3.jpg)
![Mockup_1.jpg](https://images.squarespace-cdn.com/content/v1/59b66f382278e7557ed37fb9/1566844454458-4XUR2562U33FX3L7FOF1/Mockup_1.jpg)
![Mockup_2.jpg](https://images.squarespace-cdn.com/content/v1/59b66f382278e7557ed37fb9/1566844498643-0Y9U88UTE29OQJXUKKCG/Mockup_2.jpg)
![newspaper_advert_4.1.jpg](https://images.squarespace-cdn.com/content/v1/59b66f382278e7557ed37fb9/1566844570605-MQX5JPSMJG5ORTLFFZJS/newspaper_advert_4.1.jpg)
![](https://images.squarespace-cdn.com/content/v1/59b66f382278e7557ed37fb9/1566845085656-RIB3ALW6WQHLTC0T5MR9/image-asset.jpeg)